Named first when AI answers local patients.
How a Malaysian aesthetic clinic nearly doubled its share of voice in local AI answers and led the answer when named.
1.89 average AI ranking · share of voice 5.4% to 9.4%, close to doubling
In short
A Malaysian aesthetic clinic nearly doubled its share of voice in local AI answers. Across the tracked prompts and five AI engines, the clinic reached 52% brand mention coverage, a 29.75% citation rate, and an average AI ranking of 1.89, the strongest position in its set, while AI share of voice rose from 5.4% to 9.4% over the window, close to doubling against established competitors.
01The starting point
Patients researching aesthetic treatments increasingly ask AI for clinics before they book a consultation. This clinic wanted to be in those answers for its local market, named accurately and ranked ahead of the established competitors patients would otherwise default to. The brief was specific to place: when a prospective patient asks ChatGPT, Gemini or Perplexity which clinics in the area to consider, the clinic wanted to be named, sourced and put forward correctly.
02What we built
Growth.pro built and ran the clinic's AI Visibility Operating System through the PAVA Framework, on the AI Citation Enablement practice, making the clinic's expertise and local standing easy for AI to find, verify and attribute. Local entity accuracy mattered more here than in most categories, because patients ask location-specific questions and the engines must trust where the clinic is and what it offers.
Presence
We established a precise, consistent entity definition, with particular care over location, services and category, across the sources AI reads.
Visibility
We structured the clinic's content around the treatment and location queries patients actually ask, with clear, extractable answers.
Authority & amplification
Citations and share of voice were tracked continuously through our proprietary measurement infrastructure across the five engines, with reinforcement on the queries that mattered locally.
03The results
Across the tracked prompts and the five named AI engines, the clinic reached:
- Brand Mention Coverage of 52% in its local category answers.
- Citation Rate of 29.75%.
- Average AI Ranking of 1.89, the strongest position in this set, meaning that when named it typically led the answer.
- AI Share of Voice rising from 5.4% to 9.4% over the window, close to doubling.
The average ranking below two is the figure to dwell on: when the engines named the clinic, it was usually the first name they gave.
04What it means
For a local healthcare brand, leading the answer is what turns AI visibility into enquiries, and an average rank of 1.89 means the clinic was doing exactly that when named. Doubling share of voice against established competitors shows real ground taken in a category where trust and accuracy decide who gets the booking.
The three outcomes that matter in AI search are Mention, Citation and Recommendation. Recommendation is the natural next step, earned as the local citation record deepens. On the strength of an average rank below two, the clinic was already the name the engines led with when they named it.
Key questions
How visible can a local aesthetic clinic become in AI answers?
In its local category answers this clinic reached 52% mention coverage, a 29.75% citation rate, an average AI ranking of 1.89, and share of voice rising from 5.4% to 9.4% across the tracked prompts and five engines.
Which AI engines were measured?
ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode, tracked continuously through proprietary measurement infrastructure.
Why does an average AI ranking below two matter?
An average ranking of 1.89 means that when the engines named the clinic, it usually led the answer, the position that turns local AI visibility into patient enquiries.
Measurement: AI brand mention and citation rates across tracked category queries on ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode, via Growth.pro's proprietary measurement infrastructure. Client anonymised pending naming permission.
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